Tea and biscuits form an integral part of Aamir Khan's latest marketing strategy for 3 Idiots. To pull in the crowds, 3 Idiots will also be screened during the 6 am show. And those who are willing to chuck the comfort of their beds and troop to the nearest theater, they can enjoy the escapades of Aamir, Madhavan and Sharman Joshi over tea and biscuits.
Aamir has once again proved that he is a marketing genius. However, it remains to be seen whether Aamir Khan is successful in getting the audience to the theatres, early in the morning. 3 Idiots is the first Indian film to have a show as early as 6 am.
Rajkumar Hirani's humorous saga is a loose adaptation of Chetan Bhagat's famous and successful novel Five Point Someone.
The film narrates the story of three college friends Rancho (Aamir Khan), Farhan Qureshi (R Madhavan) and Hari (Sharman Joshi), who are struggling in their academics. Apart from being a laugh riot, the film also deals with romance and friendship. The film also stars Kareena Kapoor, who plays Aamir's love interest.
Director: Rajkumar Hirani
Actors: Aamir Khan, R Madhavan, Sharman Joshi, Kareena Kapoor, Boman Irani